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Size doesn't always matter when you think the big guys have got it wrong. That's what has prompted tiny ImagineNation Inc to go public with their response to the Microsoft anti-spam initiative.

(PRWEB) May 12, 2004 -- In February of this year Microsoft published their proposed Coordinated Spam Reduction Initiative (CSRI) requesting comment from the trade. The initiative is a technical specification that would implement a three-part solution to defeat spam mail. The three elements of the proposed solution are:    
• Establishing verifiable identity in e-mail through Caller ID for e-mail
• Setting reasonable behavior policies for high volume e-mail senders
• Creating viable alternatives for smaller organizations to distinguish themselves from spammers
The full text of the Microsoft CSRI can be found at: http://www.microsoft.com/mscorp/twc/privacy/spam_csri.mspx

ImagineNation countered by sending a response to Microsoft addressing each of the proposed elements. They are now making their response public in an effort to head off what they think is a poorly conceived solution. Mel Davey, CTO at ImagineNation had this to say, "While we have a great deal of respect for the creativity and business acumen of Microsoft, we think this time they've gotten it wrong. The Microsoft anti-spam initiative is unduly complex and difficult to implement properly. It will be costly for all concerned and especially burdensome on Internet Service Providers." The full text of the ImagineNation response can be found in the Documents section at http://eMstamp.org/Documents

Based on the premise that economic incentives or disincentives often provide simple solutions to very complex problems, the Company is offering an alternative anti-spam solution. They call it an eMstamp. This is a binary token with imbedded credits having monetary value that will govern the sending and receipt of messages. By applying the eMstamp at the server level and making credits reusable, only spammers will have to pay to send messages. Using a monetary disincentive to reduce spam mail is a concept that Microsoft's own Chairman and CTO, William Gates, has suggested.

About the company
ImagineNation is small, diversified creator of specialty software. The company is currently evaluating avenues for the commercial application of the eMstamp system. More detail and e-mail contact information on the eMstamp is available at http://eMstamp.org.

Contact information
Mel Davey
800-382-1866