Spam Works

It shouldn't be surprising that spam continues to be a major problem. There's yet more evidence that people not only read spam email, but in fact purchase things from it.

A recently conducted survey indicates that around 11% of users have purchased a product via spam advertisement. Nearly 1 out of 10 users claim that they have been suckered by a spam-based scam. Using an anti spam filter can help reduce the risk of being targeted by such fraudulent messages.

Users who fall for online scams may be out an initial sum of money, and face ongoing concerns with identity theft. For that matter, giving your credit card information to any spammer seems like a risky proposition.

About 40% of users have clicked URLs in spam. Doing this absolutely validates to spammers that their message was received and read. With many spam messages, the sender can validate reception just by the user viewing them. This is accomplished by use of tracking images.

Like most people, spammers are motivated by the need to make money. Spammers sometimes sell the good themselves, and other times are employed by larger companies to sell on their behalf. Antispam solution providers can reduce deliverability and hence profitably of unwanted email campaigns. Like drugs, legality only plays a contributing factor when dictating which enterprises are worth the risk.

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