Dog Spam

No, dog spam is not a new flavor of processed meat. It's unwanted mail pitching products for canines. For whatever reason, doggy supplies are now the hot ticket for email marketers.

Spammers are all about making money. They generally don't care what type of product they're pitching. The actual message content is one of the easiest things to adjust for a given mass mailing campaign.

Spammers rarely offer the goods they offer themselves. They are almost always advertising on someone else's behalf via an affiliate system. Whoever is offering good payouts is whose goods they'll pitch. Whenever you see a sudden change in spam content its usually related to a new market or a new affiliate program for an existing offering.

The good news is that these trends are usually easy to follow. SpamButcher's spam stopper doesn't track any dog related terms yet. If the trend continues, it will go right into the code after "college girls."

By separating the promotion from the sale of actual product, manufacturers and online retailers can in effect protect themselves from the acts of spammers. They can simply claim that they never broke the law. They of course has no way of knowing that, "Spamming Jack's Email Services" would do something unethical or illegal.

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