Spam seems to work…

Published by rich on Wednesday, December 12, 2007 - 02:16:26

Why do spammers spam? Well, it would seem they spam because it works.

A study by Endai Worldwide suggests that about 25% of people would purchase a product they were interested in via spam email.

The good folks at Wired however point out that study participants were bribed with “free stuff” to fill out the survey. Perhaps these people aren’t truly representative of the average internet denizen.

In fact, my gut tells me that the people filling out such surveys are the most likely to sign themselves up for spam (by filling out silly surveys like this), and possibly the least internet-literate. However, these people may ultimately purchase anti-spam software to address the problem - so I guess I can’t be too hard on them.

Perhaps Endai’s next study will be to see if people are willing to say they like chocolate in exchange for a free Hershey’s bar.

One way or the other, clearly some users are foolish enough to purchase goods promoted using unsolicited email. Since sending unsolicited email borders on being free, even a small percentage of response can potential make it highly profitable.

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